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This web site sevanibeauty.com has the following on the web site, "Developed and researched by a Holistic Skin Care Expert of over 28 years, Sevani Botanica contains a unique blend of rare, high-potency organic nutrients and ayurvedic botanicals along with cutting-edge cosmeceutical grade ingredients." Our analyzers saw that the webpage also said " This unique combination visibly repairs, protects and prevents accelerated aging and damage to restore skins radiance and provide firmer, even toned, younger looking skin while being gentle enough for the most sensitive of skin types." The website's header had cruelty free as the most important optimized keyword. It is followed by eco beauty, organic skin care, and non toxic skin care which isn't as highly ranked as cruelty free. The next words sevanibeauty.com used was safe skin care. database for safe cosmetics was included but will not be seen by web crawlers.